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No start-up entrepreneur in his right mind would do a top-down forecast by calculating how much of a market one needs to be successful. This is where – typically – an entrepreneur starts with a large number (e.g. “the global market for widgets is $100 billion”) and work down to extrapolate projected sales from that figure.
It’s coming to the end of the year and 2011has generally been a poor performing year for most businesses, especially in the retail and tourism sectors.
With Christmas fast approaching, many businesses are hoping they are able to improve their overall sales results with consumers are more willing to spend during this period. B2B business should also be thinking how they can boost sales to cover any slow period after Christmas and at the beginning of the year.
Hopefully, you’ve started your Christmas preparation. If you haven’t then these tips might come in handy for you.
We all know about the recent Qantas debacle, where Alan Joyce famously initiated the grounding of all Qantas planes worldwide affecting almost 100,000 passenger’s travel plans. Whilst this has been a topic of discussion and the press having field day publishing all the updates of this crises, I have yet to read an article that looks at the situation from perhaps a business perspective.






