It’s a challenge for the typical business owner to invest time and money into coaching. This economic environment is certainly conducive to negative mindsets. After all, isn’t coaching one of the last things people would spend any money on at the moment? Not so.

Many entrepreneurs, small business owners and practitioners are feeling the economic pinch right now. But here’s the real truth: these are the precisely the times when business owners and aspiring entrepreneurs need questions answered.

Remember, people going into business or self-employment are invariably opportunistic in their predisposition: they may be battening down the hatches but the vast majority – potentially 90% – are thinking about opportunities for the future. They want to talk about creating businesses that can weather any storm.

It’s The Economy Isn’t It?

No.  it’s the mind that will be your greatest asset in this time. If you think of your business as a job, it will be. Your actions will forever keep it that way. A business needs to have practices and systems in place that will make it an independent entity outside of yourself – think of it as vehicle for your life. You’ll approach your business with the intention of making it just such a vehicle. It’s a mind shift. It will get you away from the negativity bedevilling many business owners and professionals.

Flex those muscles

By focusing on your core competencies, you are flexing muscles which are already there. The tendency in these times is to go into a kind of fear state where those small tasks that are pedestrian, not business building can become front-of-mind. It’s very easy to be taking on multiple but often minor tasks, grasping at straws, trying to be all things to all people. By doing this you may be diluting the very essence of your core capabilities.

You don’t need to keep an eye on the competition – there will always be another business or another practitioner that out there that does something better than you do. The trick is to not allow your core competencies to become so diluted that you lose the competitive edge that makes you unique.

Once you re-focus and consolidate around what you do best, you may find that that there’s ample opportunity to innovate: to do what you do better.  Re visit your “capability” story and find ways to re-sate the story, perhaps through a website offering, an email newsletter, a phone call. It’s the way to do better than your competition in your core strength; not theirs.

How do you become a winner?

The winners will be those who adapt to the changing environment; who strengthen their core competencies and who take a pro active rather then reactionary mode. Self-improvement through coaching is a proven methodology to becoming a winner. The goal of a coach is akin to a sport coach where all coaches seek to deliver what is referred to as ‘PB” – PERSONAL BEST. For a business owner it is about achieving a positive impact make a positive impact on the profitability of the company, as compared to doing it by yourself.

A coach, apart from being an objective voice will enable and indeed, facilitate:

• Re focusing and Consolidating on what one does best
• An adoption to a changing environment
• Focusing on core competencies.

By doing so, it allows the business owner to continue focusing on what matters most in making the business successful and not get distracted by the noise generated by the ever-changing market. We at Excelerated Business Solutions  have the privilege in working with business owners and keeping them focused on working ON their business while they are in it; and we have the results to prove that it is effective method of improving your business.

If you are interested to know more on how we can work with you in keeping your focus on what’s right and what’s important for your benefit, contact us right now.